Stagnation should be the enemy of every organization.
Lack of activity, growth or development as the definition applies should make you scared to death if that’s where your team is headed.
How could one cease activity and expect to keep up with the marketplace?
Growth of audience can be a conundrum that brands face but when customer growth creeps into the equation and is stalled it can be deadly to the mission of development.
It actually becomes more expensive to reacquire lost customers than it is to acquire the new customer.
Pushing growth in an organization requires everyone on your team to be aligned on the purpose and mission of where you are headed. It requires an intricate understanding of the strengths and weaknesses of each member of leadership so the team can compliment each other.