Guts and Innovation

When I reflect on what we saw on the floor of CES I’m reminded of the critical importance of the guts it takes for an inventor to push their product out to marketplace. Every brand and every inventor has to face the facts when it comes to going to market. Every inventor faces the lonely road that requires them to boldly express in no uncertain terms how and why they believe in their product.

Innovation requires guts and resilience now more than ever. It requires a calm and definitive view of the challenges and the opportunities involved in the innovation mission and a steadfast belief in the mission. Innovators understand the future customers they are going after and they take the proper time and energy to manage the flow and process of their team.
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The innovators eliminate the fear and paranoia of failure and replace it with a zest and energy for the new horizon. They know when to move on or adjust if the marketplace reaction yields zero movement.