Iterations and Trial Balloons

The technology business is great to emulate when thinking of the innovation process.
This year at #ces 2021, I look forward to what will pop, what will drop like a thud and what requires more development before it hits mass market.
This year at the show we will get a sense of the progress of existing categories and the breakout of new ones that may hit consumer consensus.
How these products get there is a fascinating journey that over the years has evolved into more trial balloons that ultimately fade into the sunset 
Rest assured that even fast failures provide valuable insights for a company’s next development 
Tweaking and iterating goes a long way toward the innovation process 
Businesses can learn from this calculated mission and grow for the future 
I eagerly look forward to CES 2021 next week as we evaluate new learnings and new possibilities 
This comes at the most crucial time in our careers when business and brands need innovation the most.