Restoring the Soul of Business

Some thoughts on a great new book by Rishad Tobaccowala. It's never a bad time to look for some soul but in these scary times it feels more important than ever. I interviewed Rishad a few weeks ago on my Buzz Cuts Podcast after reading his new book and so much has changed in the world since then, yet his wise does provide us with much needed inspiration at a time we all need it.
Back in 2018 the NAB was wise to bring in Rishad to speak about the importance of our industry accepting change and understanding the need to better prepare for the future. Rishad has been the Chief Growth Officer at Publicis Groupe and has just released a new book called “Restoring the Soul of Business-Staying Human in the Age of Data” and his deep insights come at a critical time for our business and for the world in chaos. His book is a labor of love as this “Buddha of Business” distills our ever increasing digital world and makes us more conscious of “upgrading the operating systems of people and companies by remembering the thinking and feeling component of the operating system.” Everyone is craving more data and Rishad cautions us to pour data through a series of filters and recognize that human judgement and intuition play a vital role. The book takes an important look at today’s mobile and networked workplaces and begs the questions regarding workplace culture challenges. How can employees avoid feeling overwhelmed and disconnected?
Rishad challenges us to recommend to our people they limit their social media usage so they aren’t continually distracted by notifications and updates.
At the core of the book Rishad highlights five emotional qualities that will help bosses communicate and motivate their people more effectively: Honesty, Empathy, Humility, Inspiration and Vulnerability. In today's complex world Rishad allows us to pause and reflect on ways we can all seek improvement. Check out my interview with Rishad about his new book "Restoring The Soul of Business" on my Buzz Cuts Podcast available wherever you find podcasts.
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